IP for IPAs: Why Intellectual Property Matters for Alcohol Makers
Craft breweries, distilleries and vineyards are becoming more experienced with trademark litigation after a series of lawsuits within the alcoholic beverages industry. Many trademark battles within the alcoholic beverages industry involve labeling and branding. For example, Lagunitas filed a complaint against Sierra Nevada over its Hop Hunter IPA. According to Lagunitas, the label on Sierra Nevada’s