An old lawsuit against R.J. Reynolds Tobacco Co. has been revived in California by a U.S. District Court judge. A class action involving 10 plaintiffs is now able to continue after waiting for a period of five years.
The tobacco company is being accused of a breach of contract, deceptive practices and unfair competition, because of a dispute regarding an old Camel Cash promotion, which had lasted from 1991 until 2006. The plaintiffs argue that Reynolds failed to redeem Camel Cash certificates when they were obligated to do so, even if they had not maintained the inventory to redeem the certificates towards the end of this promotion.
The court also mentioned that Reynolds never stated an unrestricted right when the program was active to end the program at will if it needed to do so.
Currently, this case is only being revived in California. The plaintiffs argue that a nationwide class action could include up to 600,000 people; although, the possibility for such a class action might not be possible because of the laws of the varying states.
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[Did You Know? An efficient breach is a type of voluntary breach of contract.]
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