Trademark Infringement Litigation Information from a
Los Angeles Trademark Infringement Lawyer
The infringement of a trademark is a serious problem for any business. A trademark is your company’s means of “public identification,” a ubiquitous name or symbol that instantly brands your company in the public consciousness.
The Importance of a Trademark
Successful trademarks are instantly known, from the red script letters of Coca-Cola, to the clown of Jack in the Box, to the brown uniforms of UPS. A trademark is a unique, exclusive name or symbol that makes consumers think of your company and product the moment they see your mark.
Trademark Infringement
Trademark infringement causes the public to become confused as to the nature of a product or company. They may believe the infringed trademark belongs to the ‘branded’ company, when, in fact, the entity stealing the mark is selling their own goods or services. Major corporations such as Disney, Gap, HP, etc. spend millions protecting their trademarks from ‘knock off’ merchandisers who usurp their trademark’s success, for when these merchandisers sell inferior products or provide inferior services, the poor quality reflects on the trademark’s rightful owner.
Protecting Your Trademark
Protecting your company’s trademark from infringement is paramount to maintaining your company’s public ‘good will,’ a market presence that cannot afford to be tarnished. Still, protecting your trademark can be a daunting task, especially when dealing with national or international trademark theft.
Robert G. Klein is a Los Angeles trademark infringement lawyer with over 20 years of experience in protecting company marks and in copyright infringement lawsuits. He can guide you through the process of registering a unique trademark and protecting it from theft and abuse. He can take action against companies, which knowingly or unknowingly use your mark, and see to it that if your company sustains monetary damage from trademark theft, you will be able to recoup all lost revenue via trademark litigation.
If your company has been the victim of trademark infringement, contact Robert G. Klein of KLEIN, a Los Angeles trademark infringement attorney who will work to protect your trademark and ensure your company’s continuing positive public presence.